At the 14th edition of the National Reality TV Awards, where the UK’s most celebrated reality stars gathered to honour the achievements of the year, one name stood out beyond the winners list, Perfumes of Arabia London. As the official fragrance sponsor, the brand brought with it an air of distinction, blending the world of scent with the world of celebrity.
Known for marrying the depth and tradition of Arabian perfumery with the refinement of modern British luxury, Perfumes of Arabia London has quickly carved out a reputation as one of the most exciting names in fragrance. Founded by Abdul Hakim and Habibur Choudhury, the brand has become synonymous with storytelling through scent, creating fragrances that are as emotive as they are elegant.
And on this special night, Perfumes of Arabia London did not simply support the event, it helped shape the experience.
A Night Immersed in Fragrance
From the outset, guests were met with something unusual, something immersive. As they walked the red carpet, they were welcomed by the clean, inviting trail of Lavento, while the inner halls carried the warm, resinous allure of Ambre Gold. The atmosphere was instantly elevated; the event space became not only visual, but olfactory, every moment laced with luxury.
Throughout the evening, whispers of “What’s that scent?” floated through the crowd. Perfumes of Arabia had achieved what few brands can: a presence that didn’t need a billboard or a banner. It was felt. It was remembered.
The brand’s co-founder, Abdul Hakim, took to the stage for a key moment of the night, presenting the award for Best Entertainment Show, one of the most hotly anticipated categories. The winner? None other than Love Island UK, a pop culture powerhouse whose impact on British television continues to dominate.
The Love Island cast, radiant in celebration, accepted the award with a mix of humour and heartfelt gratitude.
“We won it! We’re incredibly thrilled to be holding the award for Best Entertainment Show. It’s been a great season with unlimited drama and plot twists, but here we are,” they shared. “Special thanks to Perfumes of Arabia for presenting the award. Look at us, smelling fresh!”
The audience laughed, clapped, and the scent-swept stage became one of the defining snapshots of the evening.
Gifts that Spoke Louder Than Words
As the night unfolded, Perfumes of Arabia London made sure the celebration didn’t end with applause. Each guest in attendance received an exclusive gift set, a curated collection featuring one of the brand’s signature perfume oils. Known for their richness and long-lasting composition, these oils required only a single drop to reveal complex notes of oud, rose, amber, and precious woods.
What followed was organic but powerful. Across the venue, reality stars and influencers could be seen admiring the packaging, discussing their scents of choice, and applying their oils. By the end of the night, social media was peppered with stories and posts, unboxings, compliments, and candid moments of excitement as attendees shared their experiences with the brand.
It wasn’t a product giveaway, it was a moment of discovery for many. And it marked Perfumes of Arabia as more than a sponsor. It marked them as part of the narrative.
Legacy, Growth, and the Road Ahead
Perfumes of Arabia London is a brand built not on fleeting trends, but on substance. Their collections are rooted in the heritage of Middle Eastern perfumery, while remaining attuned to modern aesthetics and accessibility. Scents like Zahra, Amirah, and Oud Lignum have garnered loyal followings, praised for their storytelling, longevity, and luxurious packaging.
Their retail presence continues to grow, with flagship stores in Aldgate, Basildon, and the newly opened Royal Victoria Place in Tunbridge Wells. But the brand’s reach extends far beyond storefronts, its online platform, www.perfumesofarabia.co.uk, offers personalised scent journeys, elegant gifting options, and soon, international shipping.
This partnership with the National Reality TV Awards signals more than just brand visibility, it marks a shift. Perfumes of Arabia is becoming a cultural presence, aligning itself with the very fabric of British entertainment, fashion, and beauty.
“Partnering with Perfumes of Arabia London was a perfect alignment of values,” shared Simon Gates, Head of Partnerships at the National Reality TV Awards. “They understood exactly how to elevate an event experience, not just visually, but emotionally and sensorially. Guests are still talking about the scent of the evening. That is the kind of impact we strive for with our partners.”
A Night to Remember
As the lights dimmed and the final awards were handed out, the event space slowly emptied. But the impression left by Perfumes of Arabia London lingered: on wrists, in the air, and in conversation. It was proof that when done right, scent has the power to transform an event into an experience.
In the world of luxury, there are moments that stand out, and then there are moments that stay. Perfumes of Arabia London delivered both.
