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Friday, September 17, 2021

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Crazy Rich Asians boosts tourism in Singapore

The film Crazy Rich Asians made box office of history breaking several records worldwide. The plot centers around Rachel Chu who is happy to accompany her longtime boyfriend, Nick, to his best friend’s wedding in Singapore. She’s also surprised to learn that Nick’s family is extremely wealthy and he’s considered one of the country’s most eligible bachelors. Thrust into the spotlight, Rachel must now contend with jealous socialites, quirky relatives and something far, far worse — Nick’s disapproving mother.

Stunning landmark Gardens by the Bay, famous for being home to over one million plants and visited by the characters in the movie, has seen bookings rise by 10%. Meanwhile, a driving experience that includes similar supercars to those regularly shown in the movie has seen a 10% growth in page views. The spectacular food featured in the movie appears to have captured the attention of travellers who want to get a taste of the Singapore high life. There has been a 55% increase in page views for a Singaporean street food experience since the movie was released.

Anita Ngai, Chief Revenue Officer at Klook said, “We are continuing to see a growth in searches for Crazy Rich Asians inspired activities on our platform. Interest in Singapore-specific activities has increased significantly since the release and it’s brilliant to see that the film is having such a positive impact on tourism in Asia. As the demand for sightseeing in Singapore has increased, we have created a Crazy Rich Asians inspired tour, offering tourists the chance to live like a ‘Crazy Rich Asian’ for the day.”

Due to the demand for activities similar to those in the movie, many companies are launching  Crazy Rich Asians inspired sightseeing excursion in Singapore. This includes a visit to Marina Bay sands, The Newton Food Centre, a private chauffeur and even a private yacht charter. What’s next in the fanchise? Crazy Rich Russians.. Now, that will be a movie worth watching out for!

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