Call it the Kate Effect. Ever since Kate Middleton wore that silk navy dress at the announcement of her engagement with Prince William, the label Issa and its designer Daniella Helayel have become as popular as the new Duchess herself.
The little-known brand of easy dresses in vivid colors and exuberant prints made the transition from insider-only label to international sensation overnight. Kate has worn Issa dresses on several occasions. Most recently, she wore a purple wrap silk dress at the Canada Day celebration she and her husband attended in Ottawa. Kate’s sister Pippa has also been spotted in a floor-length Issa dress.