14 C
London
Thursday, October 28, 2021

Add a Post

Popular brands you might not recognise around the world

Looking into the labels we typically see and love on a day to day basis, an online label company has researched brands that go by different names around the world and explained some of the reasoning behind these differences.

It might be trickier to get hold of your favourite cereal than you think around the world: Coco Pops by any other name might taste as sweet, but you’ll need to search for Cocoa Krispies on the supermarket shelves in the US, Choco Krispis in South America, and Choco Krispies across Europe. If you wanted a Burger King while visiting Australia, or fancied a KFC in Canada, good luck! You’d struggle to find and get directions to them when they’re known as Hungry Jack’s and PFK respectively.

They have designed an infographic highlighting the most common names for brands known by different names in various locations.

Wall’s Ice Cream is perhaps the biggest culprit for the largest number of different brands names around the world, however, their logo is generally recognisable everywhere with its swirling heart design, in a bold red and white colour scheme.

The reasoning behind brands having different names and logos in different countries is usually due to one of the following reasons:

  • Language – for example, Kentucky Fried Chicken is known by PFK in Canada’s French-speaking Quebec region due to local laws dictating that the restaurant takes the initials of the French name, Poulet Frit Kentucky.
  • Existing brands and trademarks – when Burger King expanded into Australia, it quickly became apparent that their iconic name was already being used. As a result, Hungry Jack’s was named after the Australian franchisee, Jack Cowin – a name they already held trademarks for.
  • Translation issues – the Chevrolet Nova might have sounded like a good idea in English, but to those who understood Spanish, the translation of “no va” as “doesn’t go” isn’t the best option for a new car.
  • Previous connotations – across Europe, Diet Coke is known as Coca-Cola Light as the word “light” is associated more with lower-calorie items than “diet” is in these areas.

Speaking of the research, Philip Carlyn, Managing Director at Data Label, said:

“It’s interesting to see just how many brands go by different names around the world – what we’ve outlined in this infographic is just a snippet of the many examples we’ve looked into. The reasoning behind these differences also highlights the need for proper research into branding before launching a new company to avoid any potential trademark or translation issues, particularly if you’re looking to expand in future.”

Related Articles

Stylist Camilla Banegas Espada drives the importance of self with new partnership

Stylist-Modelist, Camila Banegas Espada brand Alimac is growing from the strength to strength especially after this month announcing a remarkable partnership with one of...

Exclusive Interview with Netflix series star on new role in ‘YOU’

Multi-talented actor Ben Mehl (“The Good Wife”) is starring in his first series regular role opposite Penn Badgley in Netflix’s popular series “You” which...

World Fashion Awards launches Fashion Week in Mauritius

The beautiful island of Mauritius is known for pristine beaches as one of the No.1 travel destinations voted by many throughout the world. Apart...

Stay Connected

1,601FansLike
924FollowersFollow
1,844FollowersFollow
- Advertisement -

Latest Articles

Stylist Camilla Banegas Espada drives the importance of self with new partnership

Stylist-Modelist, Camila Banegas Espada brand Alimac is growing from the strength to strength especially after this month announcing a remarkable partnership with one of...

Exclusive Interview with Netflix series star on new role in ‘YOU’

Multi-talented actor Ben Mehl (“The Good Wife”) is starring in his first series regular role opposite Penn Badgley in Netflix’s popular series “You” which...

World Fashion Awards launches Fashion Week in Mauritius

The beautiful island of Mauritius is known for pristine beaches as one of the No.1 travel destinations voted by many throughout the world. Apart...

Aneessa predicts better days ahead..

From the day she was born in Saint-Étienne in eastern central France, Aneessa has always been a mover. She literally modern jazz and contemporary...

South African & Italian Unorthodox Icon, JR’s BOLD London Arrival For #FashionWeek Debut

Confidence, ambition, and determination. These words are becoming even more important in this everchanging world when it is crucial to protect personal boundaries and...