Brits feel short changed from their dating experience

Matt Stevenson
3 Min Read

As Valentines day is around the corner. It seems like many Brits are still sceptical about the amount of dosh spent on the pull. Spending money on a date may be seen as an investment for the future but what happens if the date goes badly? Research reveals the majority of singletons (70 per cent) have been on at least four unsuccessful dates in the last year and as a result 40 per cent feel out-of-pocket.

With the average date costing £70 – of which £25 is spent in preparation (including a new outfit and pampering sessions) £35 on the date itself and £10 catching up with friends to share the juicy details – unsuccessful dates are totalling up to a £280 a year price tag for singletons.

The research of 1,000 singletons reveals that 44 per cent think they have spent too much cash on dates that have not worked out. With a further 45 per cent seeing the money invested in failed dates as wasted, many are now looking for alternative methods to cut costs. man-and-woman-date-drinking-wine-restaurant

The majority (58 per cent) of single daters say that if a date was not going well they would cut it short to avoid spending more money. Women are more likely to make a quick exit with 62 per cent saying they would get out early to save cash compared to 51 per cent of men.

More than half (52 per cent) of daters would ask their potential partner to split the bill and 35 per cent have used a voucher code, offer or discount to keep their spending down. Taking it a little further, a small but bold seven per cent of men have even asked their date for money back if it did not work out.

Alas, for some, the cost is just too much. A fifth (21 per cent) claim that spending money on failed dates has put them off dating in the future and 30 per cent have reduced the amount they date because it is too expensive.


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Matt Stevenson, is News Editor, for the National Post. With over 12 years of experience. Matt has worked for 16 newspapers and magazines from all across the UK and USA. His interest are politics, entertainment, travel, and culture.
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